Andy Carver
Consulting Services

Network Marketing

Don't Chase After Sales Leads: Get Them To Chase After You!
Have you ever thought there must be an easier way to get network-marketing sales leads? "Network marketing" (the phrase actually denotes a compensation plan, not a marketing plan) is the first industry to sell to the masses the act of selling. But it has neglected to teach them how selling and marketing are really done -- particularly in this internet age.
Hi, this is Andy Carver. When I was first looking into network marketing, I knew nothing about the real science of marketing. While researching a certain network-marketing company on the Internet, I stumbled across an ad for a free e-book on The 7 Great Lies of Network Marketing. Ever open to differing opinions, I was intrigued. I clicked on the link and got my eyes opened to a whole field of scientific knowledge called "marketing" that I'd been unfamiliar with.
The link led me to Ann Sieg's website, where I read about her own 19 years of experience in network marketing, after which she started reading anything she could get her hands on about sales and marketing. Her website was also filled with many testimonials (some on video) from people who have used her insights and advice on bringing real marketing into network marketing. Impressed with these success stories, I requested her free, 7 Great Lies of Network Marketing e-book.
In any endeavor I'm engaged in, I value using any solid, relevant science. (In the PhD thesis I wrote back in 1999-2000, I applied modern, linguistic sciences to the interpretation of an ancient text.) I think that's why I was so intrigued with what Ann was saying in her e-book.
Her research had led her to understand the basic, "scientific" principles of advertising and marketing. She saw that this understanding, and an experience of what sales should really be like (easy and satisfying), had never been conveyed to the network-marketing crowd. For example, she talks about the importance of getting prospects to come to you, instead of scouring the countryside to set up appointments with anyone the least bit willing!
While reading her e-book, and then her longer e-book called The Renegade Network Marketer, I developed a strong desire to get hold of some good books on sales and marketing (as she had done). What I found was that there were good ones and not-so-good ones:
  • Bad sales techniques (such as "cold-calling") are not unique to network marketers!  
  • Several sales books, though, have understood the ineffectiveness of such non-welcome (and in some cases illegal!) sales techniques, and have seen the value of a true marketing system.
  • None of the books out there except Ann's, though, has brought together solid understanding of both effective marketing and the world of network marketers.
Ann's books have totally changed my outlook on both sales and network marketing. I've got a whole lot more optimism now about the possibility of having a very fruitful, completely satisfying and enjoyable network-marketing business.
If you're a network marketer or interested in it, I would highly recommend Ann's free e-book The 7 Great Lies of Network Marketing. To watch a short, free video by Ann Sieg on network marketing, and to get the free e-book, click on the book's image below.
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