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Network
Marketing
Don't Chase
After Sales Leads: Get Them To Chase After You!
Have you ever thought there must be an easier way
to get network-marketing sales leads? "Network marketing" (the phrase
actually denotes a compensation plan, not a marketing plan) is the
first industry to sell to the masses the act of selling. But it has
neglected to teach them how selling and marketing are really done --
particularly in this internet age.
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Hi, this is Andy Carver. When I was first looking
into network marketing, I knew nothing about the real science
of marketing. While researching a certain network-marketing
company on the Internet, I stumbled across an ad for a free e-book on The 7 Great Lies of Network Marketing. Ever open to differing opinions, I was
intrigued. I clicked on the link and got my eyes opened to a whole
field of scientific knowledge called "marketing" that I'd been
unfamiliar with.
The link led me to Ann Sieg's website, where I read
about her own 19 years of experience in network marketing, after which
she started reading anything she could get her hands on about sales and
marketing. Her website was also filled with many testimonials (some on
video) from people who have used her insights and advice on bringing
real marketing into network marketing. Impressed with these success
stories, I requested her free, 7 Great Lies of Network Marketing e-book.
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In any endeavor I'm engaged in, I value using any
solid, relevant science. (In the PhD thesis I wrote back in 1999-2000,
I applied modern, linguistic sciences to the interpretation of an
ancient text.) I think that's why I was so intrigued with what Ann was
saying in her e-book.
Her research had led her to understand the basic,
"scientific" principles of advertising and marketing. She
saw that this understanding, and an experience of what sales
should really be like (easy and satisfying), had never been conveyed to
the network-marketing crowd. For example, she talks about the
importance of getting prospects to come to you, instead of scouring the
countryside to set up appointments with anyone the least bit willing!
While reading her e-book, and then her longer
e-book called The Renegade Network Marketer, I developed a strong desire
to get hold of some good books on sales and marketing (as she had
done). What I found was that there were good ones and not-so-good ones:
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Several sales books, though, have understood the
ineffectiveness of such non-welcome (and in some cases illegal!) sales
techniques, and have seen the value of a true marketing system.
Ann's books have totally changed my outlook on both
sales and network marketing. I've got a whole lot more optimism now
about the possibility of having a very fruitful, completely satisfying
and enjoyable network-marketing business.
If you're a network marketer or interested in it, I
would highly recommend Ann's free e-book The 7 Great Lies of Network Marketing. To watch a short, free video by Ann Sieg on
network marketing, and to get the free e-book, click on the book's
image below.
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http://andycarverconsulting.com/
